Political branding: more than parties, leaders and policies
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367492281
Date de publication :
25 sept. 2023
Dimensions :
24,6 x 17,4 cm
Poids :
480 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of new concepts and frameworks, generating a deeper understanding of unexplored settings and positioning research from multiple perspectives.