Strategic sports event management
Auteur :
Masterman, Guy
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367494667
Date de publication :
19 nov. 2021
Dimensions :
24,6 x 17,4 cm
Poids :
700 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides students and event managers with an insight into the strategic management of sports events of all scales and types, from international mega-events to community sport. Introducing key theory and best practice, it offers a practical, step- by-step guide to planning, organizing, managing and evaluating events.