Psychological processes and advertising effects: theory, research, and applications
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367498955
Date de publication :
20 juil. 2023
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.