Strategic commercial management
Auteur :
Lowe, David
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367510268
Date de publication :
1 janv. 2026
Dimensions :
19,8 x 12,9 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Commercial acumen is a critical skill that underpins the realisation of successful and high value trading relationships. This concise textbook provides knowledge of the principles of strategic commercial management together with a framework for critically understanding commercial practice within and between organisations.