Customer experience model, the
Auteur :
Aliekperov, Adyl
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367513641
Date de publication :
2 avr. 2022
Dimensions :
21,6 x 13,8 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of client experience: the Сustomer Experience Model (CXM).