Corporate brand design: developing and managing brand identity
Auteur :
Foroudi, Mohammad Mahdi / Foroudi, Pantea
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367514990
Date de publication :
30 sept. 2021
Dimensions :
24,6 x 17,4 cm
Poids :
680 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book offers a unique and comprehensive exploration of the relationship between companies, their brand design and their stakeholders. Readers will gain a thorough understanding of the corporate brand design process and how it influences customer identification and loyalty to the brand.