Competitive international strategy: key implementation issues
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367516437
Date de publication :
30 mai 2022
Dimensions :
22,9 x 15,2 cm
Poids :
276 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Contemporary businesses are exposed to global competition enhanced by new information technology and liberalized cross-border transactions in many industries. Drawing on contemporary research, this book addresses international business strategy formulation and implementation in the global competitive market.