Absolute essentials of strategic marketing
Auteur :
Proctor, Tony
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367524753
Date de publication :
31 mai 2023
Dimensions :
21,6 x 13,8 cm
Poids :
180 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.