Building corporate identity, image and reputation in the digital era
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367531232
Date de publication :
30 juil. 2021
Dimensions :
23,4 x 15,6 cm
Poids :
1060 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Brands - corporate, products, service- today are collectively defined by their customers, , deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation.