Internal marketing: theories, perspectives, and stakeholders
Auteur :
Brown, David M.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367532925
Date de publication :
30 oct. 2020
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book traces the development of internal marketing from initial conceptualisation through to the current issues. It identifies both significant underlying tensions between major theorists, and areas in which new perspectives may enrich our understanding of this crucial subject.