Customer copernicus, the: how to be customer-led
Auteur :
Dawson, Charlie / Meehan, Seán
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367539191
Date de publication :
17 mai 2021
Dimensions :
23,4 x 15,6 cm
Poids :
590 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Based on in-depth interviews and stories from leaders of some of the leading organisations in the world, including easyJet, DBS, Handelsbanken, O2, and Sky, this book describes not only how organisations can become more customer-led (which is where most books stop), but how to address the trickiest growth challenges.