Nation branding in the americas: contested politics and identities
Auteur :
Sevin, Efe / Jiménez-MartÃnez, César / Miño, Pablo
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367539788
Date de publication :
20 juil. 2026
Dimensions :
21,6 x 13,8 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and international relations.