Nation branding in europe
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367540135
Date de publication :
2 août 2021
Dimensions :
21,6 x 13,8 cm
Poids :
390 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations globally. Each chapter focuses on a specific European country, selected from a cross-section of countries to provide a breadth of cases from across the continent.