Transforming relationship marketing: strategies and business models in the digital age
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367548186
Date de publication :
29 avr. 2022
Dimensions :
23,4 x 15,6 cm
Poids :
258 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.