Social and sustainability marketing: a casebook for reaching your socially responsible consumers through marketing science
Auteur :
Bhattacharyya, Jishnu / Dash, Manoj Kumar / Hewege, Chandana / Balaji, M.S. / Lim, Weng Marc
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367553630
Date de publication :
27 sept. 2021
Dimensions :
22,9 x 15,2 cm
Poids :
1619 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Experts in the field of economics, management science, and particularly in the marketing domain, have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns.