Business of aspiration, the: how social, cultural, and environmental capital changes brands
Auteur :
Andjelic, Ana
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367554408
Date de publication :
27 oct. 2020
Dimensions :
23,4 x 15,6 cm
Poids :
160 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is about the new forms of social, cultural, and environmental capital change brand communication, strategy and execution, and business growth.