Contemporary issues in digital marketing
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367555351
Date de publication :
30 nov. 2021
Dimensions :
24,6 x 17,4 cm
Poids :
520 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation.