Nation branding: concepts, issues, practice
Auteur :
Dinnie, Keith
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367569891
Date de publication :
12 avr. 2022
Dimensions :
24,6 x 18,9 cm
Poids :
1000 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally.