Strategic marketing for high technology products: an integrated approach
Auteur :
Fotiadis, Thomas
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367591113
Date de publication :
14 août 2020
Dimensions :
23,4 x 15,6 cm
Poids :
360 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f