Islamic marketing and branding: theory and practice
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367593674
Date de publication :
30 juin 2020
Dimensions :
24,6 x 17,4 cm
Poids :
490 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This is a timely and topical book, aiming to give readers insight into branding and corporate marketing in the Islamic context, by enabling them to compare, contrast and comprehend how corporate-level notions such as corporate identity, corporate personality, corporate image and corporate reputations are operationalised within this framew