Impact of e-commerce on consumers and small firms
Auteur :
Zappala, Salvatore
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367593841
Date de publication :
14 août 2020
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet.