Promise of social marketing, the: a powerful tool for changing the world for good
Auteur :
Fourali, Chahid
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367596286
Date de publication :
30 juin 2020
Dimensions :
23,4 x 15,6 cm
Poids :
340 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Social marketing is generally considered to be what takes place in the domain where human interests override commercial ones. The Promise of Social Marketing examines the potential for social marketing to address local and global issues associated with the human plight, clarifies the philosophies that underpin good practice in social mark