Glocal pharma: international brands and the imagination of local masculinity
Auteur :
Johnson, Ericka / Sjögren, Ebba / Åsberg, Cecilia
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367596583
Date de publication :
30 juin 2020
Dimensions :
23,4 x 15,6 cm
Poids :
250 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Open Access version of this book, available at http://www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. An empirically informed exploration of how global pharmaceutical products are localized - of what happens when they become ‘glocal’ - this book examines the tension