Narrative management in corporate japan: investor relations as pseudo-reform
Auteur :
Yorozu, Chie
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367597610
Date de publication :
30 juin 2020
Dimensions :
23,4 x 15,6 cm
Poids :
350 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Exploring how and why corporate narrative-management is ‘accepted’ or ‘rejected’ by external and internal audiences in Japan, the book clarifies what narrative-management means for Japanese organizations. It argues that the role of narrative-management has become much more prevalent in Japan in recent years, but that it does not serve quite the