Managing innovation adoption: from innovation to implementation
Auteur :
Talukder, Majharul
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367600792
Date de publication :
30 juin 2020
Dimensions :
24,6 x 17,4 cm
Poids :
420 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
When Innovation is considered one of the key drivers of corporate success, why do organisations struggle to implement it? Research suggests that innovations fail due to a lack of acceptance by employees; therefore an understanding of potential adopters and the factors influencing their decisions is essential. Despite much research on adoption of in