Value trail, the: how to effectively understand, deploy and monitor successful business models
Auteur :
Sanso, Marc
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367606138
Date de publication :
30 juin 2020
Dimensions :
23,4 x 15,6 cm
Poids :
280 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Value stands as the ultimate trade-off between customers and companies. The Value Trail by Dr Marc Sansó develops a disruptive new model of strategic analysis based around three areas of value: Appreciation, Concentration and Predation. A central issue for most managers is how to capture customer insights and use them to deliver outstanding produc