Advertising and multilingual repertoires: from linguistic resources to patterns of response
Auteur :
Santello, Marco
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367607487
Date de publication :
30 juin 2020
Dimensions :
21,6 x 13,8 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Advertising and Multilingual Repertoires provides an introduction to the linguistic processes involved in advertising discourse and explores the interconnections between advertising and multilingualism from an applied linguistic perspective.