Marketing in latin america and the caribbean: contemporary case studies
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367609061
Date de publication :
18 mars 2022
Dimensions :
24,6 x 17,4 cm
Poids :
427 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean.