Winning with data in the business of sports: crm and analytics
Auteur :
Green, Fiona
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367610708
Date de publication :
18 mars 2021
Dimensions :
23,4 x 15,6 cm
Poids :
580 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This new edition of the bestselling book shares the processes and principles used to implement a data-driven approach to decision-making, targeted marketing, and digital transformation, emulating the approach of brands such as Netflix, Amazon and Spotify but framed for the unique challenges and opportunities of the sports industry.