Corporate foresight: anticipating the future
Auteur :
De Toni, Alberto F. / Siagri, Roberto / Battistella, Cinzia
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367616465
Date de publication :
22 déc. 2021
Dimensions :
23,4 x 15,6 cm
Poids :
260 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The two cornerstones of foresight are organization and management. After an overview of state-of-the-art literature on forecasting methods, the authors propose the implementation of a "future coverage" methodology, which enables companies to measure and verify the consistency between trends, strategic vision and offered products.