Brand activism: advertising and the ethics of visibility
Auteur :
Scalvini, Marco
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367616618
Date de publication :
20 déc. 2024
Dimensions :
21,6 x 13,8 cm
Poids :
240 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book critically examines how brands determine the visibility of social issues through their advertising practices, informing the ways we are persuaded to feel, think, and act as consumers and citizens.