Advertising management in a digital environment: text and cases
Auteur :
Kelley, Larry D. / Bartel Sheehan, Kim
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367620745
Date de publication :
22 juil. 2021
Dimensions :
24,6 x 17,4 cm
Poids :
1560 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. This new edition textbook offers an integrated and global approach to Advertising Management, provided by case study analysis.