Business intelligence and big data: drivers of organizational success
Auteur :
Olszak, Celina
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367622794
Date de publication :
25 sept. 2023
Dimensions :
23,4 x 15,6 cm
Poids :
294 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The book provides a theoretically and empirically grounded discussion how to design and use business intelligence (BI) and Big Data (BD) to benefit organizations. It examines the conceptualization of BI and BD, applications of BI and BD, BI and BD maturity, and factors of BI- and BD-based success, as well as presents an application framework.