Strategic communication and ai: public relations with intelligent user interfaces
Auteur :
Moore, Simon / Hübscher, Roland
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367627799
Date de publication :
10 sept. 2021
Dimensions :
21,6 x 13,8 cm
Poids :
350 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.