Pop-up retail: the evolution, application and future of ephemeral stores
Auteur :
Boustani, Ghalia
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367628550
Date de publication :
9 janv. 2023
Dimensions :
21,6 x 13,8 cm
Poids :
270 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity, and is essential for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.