Storytelling in luxury fashion: brands, visual cultures, and technologies
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367638054
Date de publication :
30 mai 2022
Dimensions :
24,6 x 17,4 cm
Poids :
390 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing.