Strategic communication: public relations at work
Auteur :
Johnson, Jane / Glenny, Leanne
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367641085
Date de publication :
29 sept. 2020
Dimensions :
23,0 x 17,6 cm
Poids :
620 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This complete introduction to the fundamentals of communication and public relations presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication.