Omni-channel retail and the supply chain: working together for a competitive advantage
Auteur :
Myerson, Paul
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367641986
Date de publication :
9 janv. 2026
Dimensions :
22,9 x 15,2 cm
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management meet the needs of not only today’s ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.