Routledge companion to advertising and promotional culture, the
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367645120
Date de publication :
19 déc. 2024
Dimensions :
25,4 x 17,8 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This comprehensive second edition provides an updated essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising.