Luxury and fashion marketing: the global perspective
Auteur :
Singh, Satyendra
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367650834
Date de publication :
1 août 2022
Dimensions :
22,9 x 15,2 cm
Poids :
222 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The demand for luxury products has increased globally, creating a need for an education in luxury that acknowledges the global perspective yet incorporates the regional subtle nuances into luxury and fashion marketing. This book examines the elements of luxury marketing that contribute to a superior luxury brand performance.