Charity marketing: contemporary issues, research and practice
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367652029
Date de publication :
20 déc. 2021
Dimensions :
23,4 x 15,6 cm
Poids :
680 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book brings together leading scholars to rigorously explore the contemporary issues facing charity marketing, to challenge students and researchers to think about charity marketing in a way that is creative and impactful.