Information asymmetry in online advertising
Auteur :
Wiktor, Jan W. / Sanak-Kosmowska, Katarzyna
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367652128
Date de publication :
30 sept. 2021
Dimensions :
23,4 x 15,6 cm
Poids :
590 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.