Routledge companion to critical marketing, the
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367656089
Date de publication :
30 sept. 2020
Dimensions :
24,6 x 17,4 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Routledge Companion to Critical Marketing brings together the latest research in critical marketing studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively, discursive discipline. In doing so they demonstrate how a critical approach to mark