Smacing the bank: how to use social media, mobility, analytics and cloud technologies to transform the business processes of banks and the banking experience
Auteur :
Raghunathan, Balaji / Maiya, Rajashekara
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367657536
Date de publication :
30 sept. 2020
Dimensions :
23,4 x 15,6 cm
Poids :
453 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides a comprehensive practitioner's view of how SMAC (social, mobile, analytics, and cloud)technologies are impacting the entire banking "eco-system" as well as the key stakeholders, namely customers, employees and partners. The book also covers SMAC + aspects like AI, Machine Learning, chatbots, and RPA (Robotic Process Automation