How to win at crm: strategy, implementation, management
Auteur :
Kinnett, Seth
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367657888
Date de publication :
30 sept. 2020
Dimensions :
23,4 x 15,6 cm
Poids :
349 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales f