Frugal innovation and the new product development process: insights from indonesia
Auteur :
Cadeddu, Stephanie B.M. / Donovan, Jerome D. / Topple, Cheree / de Waal, Gerrit A. / Masli, Eryadi K.
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367662684
Date de publication :
30 sept. 2020
Dimensions :
23,4 x 15,6 cm
Poids :
510 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book looks at frugal innovation from a New Product Development (NPD) approach for the bottom-of-pyramid (BOP) markets in developing economies. It explores how frugal innovators manage the process of developing new products, and is a useful reference in understanding the key management practices in the development of such innovations.