Marketing and mobile financial services: a global perspective on digital banking consumer behaviour
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367662820
Date de publication :
30 sept. 2020
Dimensions :
23,4 x 15,6 cm
Poids :
580 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book discusses the evolution, growth and future of mobile financial services (MFS) as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular.