Visual public relations: strategic communication beyond text
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367666897
Date de publication :
30 sept. 2020
Dimensions :
23,4 x 15,6 cm
Poids :
400 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
This book brings together a broad, diverse range of radical approaches to PR focussing on the increasingly vital role that visual, sensory and physical elements play in shaping communication. Engaging with critical and cultural theories, it outlines how non-textual forces play a central role in how PR works and explores the f