Celebrity fans and their consumer behaviour: autoethnographic insights into the life of a fan
Auteur :
Wohlfeil, Markus
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367667146
Date de publication :
30 sept. 2020
Dimensions :
23,4 x 15,6 cm
Poids :
400 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The public demand for celebrity culture has become so pervasive that it is an essential element of our everyday culture and market economy. This book explores the widespread phenomenon of celebrity fandom and provides a deeper understanding of why individual consumers develop an emotional attachment to their favourite celebrity. Based on an in-d