Principles of islamic marketing, the
Auteur :
Alserhan, Baker Ahmad
Éditeur :
Taylor & Francis Ltd
ISBN :
9780367667399
Date de publication :
30 sept. 2020
Dimensions :
24,6 x 17,4 cm
Poids :
410 g
Langue :
Anglais
Pays d'origine :
Grande Bretagne
The Principles of Islamic Marketing fills a gap in international business literature covering the aspects and values of Islamic business thought. It provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It is not a religious book.